Jack HortonJack Horton is manager at Everett, Pa.-based Cove Mountain Wood Products.BlogsThe Personal Connection: How Do You Make Clients Feel?As hardwood floor pros, we are always striving to use the best products, the latest gear and the newest tech we can get our hands on, but what actually keeps every one of us in business?April 30, 2025TechniquesWhat We’ve Learned by Milling the Flooring We InstallFrom my perspective as a wood flooring contractor who also mills his own flooring, here are some factors I think more wood flooring installers should pay attention to.March 14, 2025Page 1 of 1Top StoriesRetailThriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer AwardsFrom reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.TechniquesUseful Advice When Dealing With Pine FlooringContractingHow I Do These Jobs: Refinishing DecksNewsRecognizing Wood Floor Contractors: Enter the 2025 Ultimate Wood Floor Guy/Gal ContestSponsor ContentTransform Red Oak Into White Oak In One Easy Step