Jack HortonJack Horton is manager at Everett, Pa.-based Cove Mountain Wood Products.BlogsThe Personal Connection: How Do You Make Clients Feel?As hardwood floor pros, we are always striving to use the best products, the latest gear and the newest tech we can get our hands on, but what actually keeps every one of us in business?April 30, 2025TechniquesWhat We’ve Learned by Milling the Flooring We InstallFrom my perspective as a wood flooring contractor who also mills his own flooring, here are some factors I think more wood flooring installers should pay attention to.March 14, 2025Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity