Grayson Deal

Grayson Deal is owner at Arbor Zen Hardwood Floors, with locations in Black Mountain and Conover, N.C., and a winner of the 2025 WFB Outstanding Retailer Awards.

Evolving With Intention: From Showroom to Design Center

For nearly a decade, we operated with a traditional flooring showroom, but over time, it became clear that if we wanted to tap into the higher-end home-building market and work more closely with designers and architects, we needed to look the part.

November 19, 2025

Showroom design center with wood samples and professionals discussing product display

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Wood flooring contractor kneeling while installing hardwood flooring with power tools on a residential floor

2026 Wood Floor Business Contractor Survey

Here are the results from our exclusive survey of wood flooring contractors.

How Online Quoting Saved My Sanity and My Business

Diamond pattern mixed media floor installation in a Texas castle interior with stone walls and castle exterior visible in inset photo

How We Did This Floor: A Mixed Media Floor Fit for a Texas Castle

Diverse multigenerational family smiling outdoors with text about legal risks of working for friends and family

Wood Floor Pros: Legal Risks of Working for Friends and Family

Craftsperson sketching wood design samples for 2027 WFB Design Awards competition, deadline February 5

Enter the 2027 Wood Floor Business Design Awards