Sales Tip: Becoming ‘My Friend the Wood Floor Guy’

This gem was from a sales training from a few decades ago. Take this in—it will make you money. Lets say you’re in the market for a new TV and you have a friend who sells TV’s. Where do you go... Read More

Perception Rules All: Building an Identity for Your Business, Part 2

In Part 1 of this post, we talked about how critical it is build consciously build a business identity based on customers’ perceptions of your business, and how every aspect of every customer... Read More

Perception Rules All: Building an Identity for Your Business, Part 1

We all know how important a good reputation, is right? We want customers to understand how great our work is and how outstanding our customer service is. We protect our reputation like a mother bear... Read More

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A Six-Year Index of Green Blog Posts

So here we are, coming up toward the end of another year, so I think it’s time to wrap up the six years of blogging with one final big index! This will be my last regular post here, but I’ve told... Read More

A Compliance Culture

My first blog was August in 2010. That’s six years of posts and well, I think it’s time to take a bit of a break. I’ll come back now and then because I do like the team at the newly christened... Read More

Gate Wood Concerns

What is “gate wood?” Generally gate wood refers to logs brought to a sawmill that were not pre-ordered, purchased as standing timber or ordered under contract by the mill. Usually offered by... Read More

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An Interesting Way to Dry Wet Subfloors

As wood flooring contractors, we have all been faced at one time or another with a subfloor that is too wet and will not dry within the industry guidelines. I recall in my contracting days that... Read More

Trouble Happens Due to the ‘Summer’ Humidifier Setting

I find that oftentimes there are many calls for inspections after big holidays. People tend to become preoccupied with family and different events, then take a close look at their floors during the... Read More

Straight Talk on RH Control & Wood Flooring

We've heard the story over and over again regarding the importance of RH control to maintain the beauty of our wood floors, yet no one seems to listen or remember. Whether we like it or not, all... Read More

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