Simple Advice for Making Videos

Apr 19, 2013

OK, as part of my series on marketing I promised some tips on making videos, and here they are:

Jj25 Marketing Minute

Three Helpful AI Marketing Strategies

May 16, 2025

Is the 'Upgrade' from 1K to 2K Finish Worth It?

Is the 'Upgrade' from 1K to 2K Finish Worth It?

The Personal Connection

The Personal Connection: How Do You Make Clients Feel?

Am25 Marketing Minute

How to Optimize Your Business’s Online Presence

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More Demand, Premium Prices and Vacation Money—All From TikTok

Three Helpful AI Marketing Strategies

As AI advances, more businesses are adopting the technology to automate tasks and enhance their operations. Ian Cheadle, the owner of Dayton Hardwood Co. in Oakwood, Ohio, utilizes the AI chatbot Grok to enhance his marketing efforts.

Jj25 Marketing Minute

Sponsored

Transform Red Oak Into White Oak In One Easy Step

Canlak Coatings

Instead of ripping out or replacing red oak, adjust its tone to achieve a closer resemblance to the white oak look homeowners desire—saving time, money, and materials.

Transform Red Oak Into White Oak In One Easy Step

The Personal Connection: How Do You Make Clients Feel?

As hardwood floor pros, we are always striving to use the best products, the latest gear and the newest tech we can get our hands on, but what actually keeps every one of us in business?

The Personal Connection

How to Optimize Your Business’s Online Presence

Here are three general tips pros should follow to make their business stand out among competitors online.

Am25 Marketing Minute

More Demand, Premium Prices and Vacation Money—All From TikTok

“I’m just an Appalachian country boy who figured out how to do TikTok videos,” says Aaron Sheaves of Sheaves Flooring in Weyers Cave, Va. (found on TikTok at @grain_lyfe).

4 B 624 Wfb Jj24 Social Studies Aaron Sheaves Tik Tok 2

Build Your Business (and the Industry) With AIA Presentations

Paul Nelson has seen firsthand how effective doing AIA presentations can be in his wood flooring business—here's his advice to connect with architects.

This was an AIA presentation I did with John Jemail of Robbins Sport Surfaces in Billings, Mont., last fall.

How We Modernized Our Business as the Next Generation

The Christie brothers all ended up in the family wood flooring business, and as they did, they discovered a passion for it—even as they struggled to modernize it and went through a huge, unexpected change.

My brothers Jason (left) and Zach (right) and I didn't intend to make a career out of wood flooring, but now we work together to run the company our grandfather and dad started.

‘A Game-Changer’: How CDAP Can Help Canadian Wood Floor Pros Grow in the Digital Economy

If you are a hardwood flooring retailer or service professional in Canada, you may be interested in the Canada Digital Adoption Program (CDAP), a government initiative that offers grants and loans to help you grow your business online.

How ChatGPT Helps Me as a Wood Flooring Contractor

Wood floor pro Ian Cheadle has been using ChatGPT to help him create blog posts for his website, and by giving it simple prompts and adding a couple parameters to the prompts, it's writing better blogs than he ever has.

I used the starry.ai app on my phone to create this image.

Marketing Minute: How To Get Free Press in Wood Floor Business

Are you taking advantage of our free opportunities to connect with highly engaged wood flooring pros?

Ingenuity On Wheels: See The Winners Of The 2022 WFB Truck & Van Contest

The top categories for our wood flooring vehicle contest include Best Exterior Graphics, Most Organized Interior, Most Unusual Work Vehicle and Biggest Disaster, but we didn’t hit the brakes there.

Felix Roman of Wood Flooring Doctor with his work van, which won Best Exterior Graphics in the 2022 WFB Truck & Van Contest.

How I Use Google Reviews to Better My Company

Having excellent Google reviews has been a great help for generating business, but it’s also a balancing act that requires strategy.

We won't send a review link out until we feel we have done 100% all the way through the project.

Gym Floor Time Lapse Video Attracts Views, Grows Business

“The canvas is so big, and people like to see that sander.”

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Resource Book

Looking for a specific product or a company? Wood Floor Business has the only comprehensive database of the industry.

Podcasts

All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.