Simple Advice for Making Videos

Apr 19, 2013

OK, as part of my series on marketing I promised some tips on making videos, and here they are:

As26 Spon Con Horizon

Sponsored: Think Like A Brand: Why Your Flooring Business Needs A Real Identity

July 20, 2026

Think Like A Brand: Why Your Flooring Business Needs A Real Identity

As26 Legal Ai Images

AI Images in Flooring Marketing: When It's Legally Risky

As26 Live Learn Hed Trading Guitar

How Trading A Guitar For A Sander Launched My Career

As26 Mkg Minute Dom Community

Building Community Builds Business for DOM

Sponsored: Think Like A Brand: Why Your Flooring Business Needs A Real Identity

In the hardwood flooring industry, most business owners think in terms of tools, inventory and craftsmanship (which makes sense). But in today’s market, even the best-installed floor can be overlooked if the company behind it lacks a recognizable identity.

As26 Spon Con Horizon

Sponsored

Think Like A Brand: Why Your Flooring Business Needs A Real Identity

Horizon Forest Products

In the hardwood flooring industry, most business owners think in terms of tools, inventory and craftsmanship (which makes sense). But in today’s market, even the best-installed floor can be overlooked if the company behind it lacks a recognizable identity.

AI Images in Flooring Marketing: When It's Legally Risky

Artificial intelligence has quickly become a powerful marketing tool for flooring contractors. While these tools offer clear marketing advantages, using AI-generated images or content to represent your own completed projects presents meaningful legal risks.

As26 Legal Ai Images

How Trading A Guitar For A Sander Launched My Career

I had no background in wood flooring—here's how I figured it out and started my own contracting business.

As26 Live Learn Hed Trading Guitar

Building Community Builds Business for DOM

Community-building and educational events have made Chicago-area flooring supplies distributor DOM Flooring Supplies (Elk Grove Village, Ill.), a fast success.

As26 Mkg Minute Dom Community

Local SEO for Wood Flooring Pros: WFB Local Listings Explained

Your next customer is searching for a wood flooring pro right now. The question is whether they'll find you or your competitor.

University of Nebraska to Offer Golf Inside Memorial Stadium

University of Nebraska Athletics announced Tuesday that it will offer public bookings to hit golf balls out of the upper deck of Memorial Stadium and onto makeshift "greens" on its football field below.

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Why Wood Floor Before-and-After Pictures Make Great Sales Tools

When potential customers aren’t sure about what they want, Harley Hall, owner of Atlanta, Ga.-based Peachy Flooring Solutions, uses the app CompanyCam to help them envision the possibilities.

Jj26 Mktg Minute Before And After Pics

From Wood Floors to Fine Points: Pens Make a Unique Customer Gift

As the owner of a growing business, Josh Hansman of Cincinnati-based 50 Grit Flooring found he needed to carve out time for a hobby—so he started making pens. In a turn of events that surprised no one, he found his new hobby was useful for his business.

Stop Chasing Reviews. Instead, Build a System That Works

Once we stopped chasing reviews and started designing a better experience, everything changed.

Am26 Mngment Reviews

Marketing Minute: Optimizing Local Search Visibility

Local search is about how clearly, consistently and completely your business appears across Google Search, Google Maps and the dozens of online directories that feed them. Inaccurate hours, inconsistent contact information, or missing service categories can quietly cost you leads.

Am26 Mktg Minute Local Search

Tips for Increasing Your Wood Flooring Sales in 2026

Here's great food for thought if you want to increase your wood flooring sales in 2026.

Tips For Selling Wd Vs Lookalike

How We Are Transforming Estimates Into Sales Engines

For years, quotes have been nothing more than paperwork—numbers on a page that get handed to a client. It doesn’t work that way anymore.

Fm26 Articles Mgment Estimates

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Resource Book

Looking for a specific product or a company? Wood Floor Business has the only comprehensive database of the industry.

Podcasts

All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.