State of the Wood Flooring Industry 2002: Survey Results

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Cautious Optimism

Statistics in Hardwood Floors’ exclusive survey reveal that the industry has slowed but remains healthy. Here are the results from a random sampling of distributors and wood flooring contractors.

Distributors' Business in 2001...

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In 2000...

• 70 percent of distributors indicated that business increased

• 18 percent stayed the same

• 12 percent decreased

 

Contractors’ Business in 2001...

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In 2000...

• 57 percent of contractors indicated that business increased

• 38 percent stayed the same

• 5 percent decreased

Where Do They Buy?

Wood flooring contractors responded:

90% specialty wood flooring distributors

25% general floor covering distributors

20% big-box stores

30% direct from the manufacturer

At a big-box store, contractors say they are most likely to buy:

  1. installation tools
  2. finish
  3. adhesives
  4. wood flooring
  5. abrasives sanding equipment (tied)

Of the distributors surveyed, 60% said their business has been affected by big-box stores such as Home Depot and Lowe's; 40% said it has not.

Distributors say when their customers go to a big-box, they are most likely to buy:

  1. wood flooring
  2. installation tools
  3. finish
  4. adhesive
  5. sanding equipment
  6. abrasives

Finish Sold by Distributors

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In 2000, distributors said...

• 57% oil-modified

• 26% water-based

• 10% conversion varnish

• 5% moisture cure

• 2% wax

 

Finish Sold by Contractors

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In 2000, contractors said...

• 67% oil-modified

• 27% water-based

• 4% conversion varnish

• 2% moisture cure

• 1% wax

 

Species Sold by Distributors

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The distributor numbers in 2000 were....

• 50% red oak

• 22% white oak

• 10% maple

• 5% Brazilian cherry

• 4% other domestics (cherry, ash, birch, beech)

• 3% pine

• 6% other species

 

Species Sold by Contractors

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The contractor numbers in 2000 were....

• 68% red oak

• 13% white oak

• 7% maple

• 3% Brazilian cherry

• 5% other domestics (cherry, ash, birch, beech)

• 2% pine

• 3% other species

*Other domestic species: ash, birch, beech.

 

Distributors*are selling...

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Distributor numbers in 2000 were...

• 61% unfinished solid

• 18% prefinished solid

• 20% prefinished engineered

• 2% unfinished engineered

*88% of distributor respondents specialized inwood flooring, while 12% were general floorcovering distributors.

 

Contractors are selling...

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Contractor numbers in 2000 were...

• 76% unfinished solid

• 13% prefinished solid

• 10% prefinished engineered

• 1% unfinished engineered

 

What They Do

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In 2000, contractors divided their business,on average...

• 63% sanding/finishing/refinishing

• 37% wood flooring installation

 

Old vs. New

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In 2000, contractors divided their business, on average...

• 71% remodeling

• 29% new home construction

 

Under the Surface

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Contractors say they install over...

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