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Aug 24, 2015

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Fishman Flooring Solutions - Manassas

December 5, 2023

Embracing Change in Wood Flooring: Navigating New Frontiers

Embracing Change in Wood Flooring: Navigating New Frontiers

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Meet the Repairman Turning Edgers Into Artwork

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What’s Your Top Advice for When Things Get Slow?

This 7-inch-wide, 5/8-inch-thick engineered rift-and-quartersawn red oak floor was coated with Bona Natural Seal and Bona Traffic HD Satin waterborne finish. (Photo courtesy of Floors by the Shore)

White Oak vs. Red Oak: As Pressure Increases on White Oak, Red Oak Is a Versatile Alternative

Craftsmanship Across the Globe: Introducing the Winners of the 2024 WFB Design Awards

Hailing everywhere from Italy to Portugal to Cincinnati to Washington, D.C., to Brazil to Chicago (by way of Poland), the recipients of this year’s WFB Design Awards prove, through sweat and creativity, that true craftsmanship has no borders.

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Sponsored

Introducing Color Theory for Custom Wood Finishing

Wood Floor Business

In this live demo, industry-leading color experts Avedis Duvenjian and Vartan Arutyunian will cover the basics needed to understand color–including the color wheel, primary, secondary and tertiary colors, hue, saturation, CRI and more.

Introducing Color Theory for Custom Wood Finishing

Meet the Repairman Turning Edgers Into Artwork

Aaron Stieferman takes broken edgers and turns them into sought-after works of functional art.

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What’s Your Top Advice for When Things Get Slow?

Wood flooring pros offer their tips regarding what to do when business is getting slow.

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White Oak vs. Red Oak: As Pressure Increases on White Oak, Red Oak Is a Versatile Alternative

Demand for white oak, and specifically quartersawn lumber, has drastically increased in recent years, but red oak is still a viable alternative—and more versatile than many people realize.

This 7-inch-wide, 5/8-inch-thick engineered rift-and-quartersawn red oak floor was coated with Bona Natural Seal and Bona Traffic HD Satin waterborne finish. (Photo courtesy of Floors by the Shore)

How We Did This Floor: A Huge Chevron Floor in a Historic Government Building

Universal Floors has done hundreds of historical renovations in Washington, D.C., but the Mellon Auditorium was one of the most challenging jobs they've done.

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The Next Generation: How To Train a Wood Floor Pro

WFB spoke with industry experts to create a brief guide for training a new wood flooring professional.

How We Tailor Our Retail Flooring Business to Designers

Here in the Los Angeles area, where our business is located, many of our residential customers use interior designers for their home remodels or builds. Here are some of the specific ways we’ve catered our retail flooring business to designers.

We host frequent educational sessions tailored to designers and their staff in our showroom.

How I Changed What ‘Profit’ Meant in My Business and My Life

I put my rock star dreams on hold when I came up with the crazy idea of starting a wood flooring business to support my family.

I put my dreams of music on hold to open a wood floor business and support my family.

Contractor Profiles

A Drive That Inspires: Meet the Winners of the 2023 Ultimate Wood Floor Guy & Gal Contest

WFB is honored to introduce the winners of the 2023 Ultimate Wood Floor Guy & Gal Contest: Ketric Rivers and Susy Dias. Read about how they go above and beyond in their craft.

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Photographing Wood Floors 101: Use These Tips to Get Better Photos

It’s unlikely that your photos of refinishing a 1980s suburban home will achieve Pulitzer Prize status, but don't underestimate their importance. Use this article as a guide to improve your wood floor photos and show your work in its best light.

Make every effort to get at least a few images of your project with nice, even lighting. Here I turned on the two bathroom lights but closed the doors that were allowing harsh light in. I also included the illuminated chandelier to give the scene more honest depth. The lighting is not perfect here, but at least there are no hot spots. I also made every effort to keep all my lines square to each other and kept the center of the room the center of the image.

How We Stay Memorable With Out-Of-The-Box Marketing

To be successful, I have found you have to build a process that keeps you in contact with clients over the years so they remember you. It’s a balancing act—you want to stay in contact, but you don’t want to annoy people. Here’s how our process works.

We like to have fun with our marketing. This sales funnel runs all the time and offers clients “Super Hero Bucks” for every $1,500 flooring purchase.

Understand ‘Normal’ and ‘Abnormal’ Gaps in Wood Flooring

Wood floor expert Howard Brickman explains the straightforward facts about wood floor gaps—when they're OK and when they aren't.

Relatively small gaps can appear more objectionable when the floor is stained dark and the lighter color of the wood appears in the gaps.

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Resource Book

Looking for a specific product or a company? Wood Floor Business has the only comprehensive database of the industry.

Podcasts

All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.