Anderson Hardwood Floors (Clinton, S.C.) said Tuesday it will open an independent concept store in a mall in Shanghai. The company said the new store is a response to China's emerging luxury class and a growing demand for high-end, American-made shelter products.
"This concept store can be seen as a continuation of our relationship with the Chinese consumer," said Don Finkell, Anderson's CEO. "The logical next step was to branch out through the development of this concept store that will make available the American craftsmanship and hand-detailing these consumers have come to appreciate."
Anderson will sell about 35 solid and engineered products through 1,400-square-foot store, and it will display 22 "concept floors." Upon visiting the store, customers will have the opportunity to complete a survey giving their overall perception of the concept flooring that will help guide Anderson's product development.
In a press release, Anderson noted that China is expected to surpass Japan as the largest luxury goods market in 2015, citing a report from WantChinaTimes.com. Anderson will continue its retail partnership with Chinese conglomerate Power Dekor through 2012.
"The Chinese consumer is now buying products that reflect their high-end taste, and we are confident that we will meet their expectation for quality and leading fashionable visuals every step of the way," Finkell said.
