Action Floor Systems LLC (Mercer, Wis.) unveiled a new logo Oct. 24.
The logo features a more angular “A” and a streamlined swoosh, while the colors have been simplified and the fonts updated, the company said in a statement.
“Our new branding truly reflects how streamlined we’ve become, with national and international dealers in our network,” said Tom Abendroth, president, in a statement. “The logo especially represents movement and action, explaining the way we work and lead in our industry.”
The company also plans to launch a website redesign in December.
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