Bostik Inc. (Wauwatosa, Wis.) has started advertising its hardwood flooring, tile and stone installation systems on billboards in California.
The campaign should put the brand’s products in front of more than 5 million motorists, according to a statement from the company.
“Los Angeles and San Francisco are without question two of the best locations within the United States to unleash a campaign such as this,” said Scott Banda, director of marketing and business development, in a statement. “Both offer end-user demographics that strongly indicate potential consumer growth.”
The billboards are the latest in a string of campaigns orchestrated by Bostik over the past three years, including becoming an official partner in the 2017 Tour de France and placing the company name and logo on a Boeing 737.
