Laticrete (Bethany, Conn.) launched Blue Premier Rewards, a digital loyalty program for contractors, installers and dealers. Members earn points—called Notches—for buying eligible Laticrete products as well as for completing training, attending events, sharing product feedback, taking surveys and referring others.
Rewards can be redeemed for electronics, tools, apparel, sports and fitness gear, home goods and more, with added experiences and benefits at higher tiers. For more information, visit laticrete.com.
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