Michael Purser

Older man with white hair and glasses smiling at camera indoors

Michael Purser started his wood floor contracting company, The Rosebud Company, in Atlanta in 1973 (visit the Facebook page at The Rosebud Company). His work focuses on restoring and preserving wood floors in older homes. He and his wife are empty nesters and enjoy spoiling their dogs and traveling. Their current pupil is a young Boxador by the name of Joey.

Modern Wood Floor Finishes: How We Got Here

Sometimes it helps to add a little history to how we got to where we are today. Where we are today is that the wood flooring industry has the biggest and best selection of finishing products we’ve ever seen.

January 19, 2026

Waterborne and penetrating oil finishes being applied to a wood floor.

How Manual Labor Saved an Art Movement (or ‘The Revenge of the Skinny, Vulgar Floor Scrapers’)

“The Floor Scrapers” by Gustave Caillebotte was singled out and deemed “vulgar and crude,” as it violated the unwritten law of popular art by showing the urban working class just going about their business—but it also ended up saving Impressionism.

February 10, 2025

How Manual Labor Saved

Another Form of Contractor Currency: The Trade Out

Whether you call it bartering or a trade out, it’s an economic system that’s been around for centuries and can serve a useful purpose when applied properly. In my situation, I got a crash course in it because I was dirt poor when I started my business.

November 13, 2024

When I started out in the wood flooring business, I was dirt poor, but I managed to live for three years at Lizzie T without writing one check for rent by bartering refinish work.

Veneer Floors: A Common Phenomenon in Historic Wide Plank

Wood floor restoration expert Michael Purser of Rosebud Company discusses the high-end veneer flooring that was commonplace in expensive homes in the early 20th century.

March 15, 2024

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Video: Applying Finish to the Wood Floors and Wrapping Up at the Edsel & Eleanor Ford House

Wood Floor Business author/blogger and wood flooring restoration expert Michael Purser of The Rosebud Company gives us a look into his project at Edsel & Eleanor Ford House—here we see finish application and the "after" footage.

March 12, 2024

Video: Buffing on Color and the First 'After' Shots at the Edsel & Eleanor Ford House

Michael Purser of The Rosebud Company is back in Michigan working on restoring the wood flooring in the Edsel & Eleanor Ford House—here we see progress on the gallery and the stunning "after" footage of the herringbone white oak.

March 11, 2024

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Video: Stripping the Finish off the Wood Floors at the Edsel & Eleanor Ford House

How do we go about stripping the old finish off the beautiful wood flooring when we do historic restorations? Here's a look at the work we're doing on the Ford estate.

March 5, 2024

Video: Day 1 on Site at the Edsel & Eleanor Ford House

Michael Purser's The Rosebud Company is back in Michigan to once again work on restoring the wood flooring at the Edsel & Eleanor Ford House; here's a look at day one on the job site.

March 4, 2024

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How I Protect the Customer’s Home on Every Job

Longtime wood flooring pro Michael Purser makes protecting his customers' homes a top priority as he's working—here's how he does that.

January 17, 2023

Using walk-off mats I make from Ram Board and Dura Runner Plus are part of my strategy to protect my customers’ homes.

How I Prevent Trouble Before It Starts With Client Expectations

My Conditions of Agreement document spells out—in simple language—the critical points of my wood flooring projects without leaving clients second-guessing.

January 3, 2023

Accepting stain color is one area that can lead to trouble with clients—in fact, it was a stain job that led me to come up with my Conditions of Agreement document. (Pictured is Mike Somodean of MSCS Inc. in Atlanta.)

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Wood flooring contractor kneeling while installing hardwood flooring with power tools on a residential floor

2026 Wood Floor Business Contractor Survey

Here are the results from our exclusive survey of wood flooring contractors.

How Online Quoting Saved My Sanity and My Business

Diamond pattern mixed media floor installation in a Texas castle interior with stone walls and castle exterior visible in inset photo

How We Did This Floor: A Mixed Media Floor Fit for a Texas Castle

Craftsperson sketching wood design samples for 2027 WFB Design Awards competition, deadline February 5

Enter the 2027 Wood Floor Business Design Awards

Worker using floor sander to restore damaged hardwood flooring with visible water damage and wear patterns

How We Do These Floors: Recoating The Worst of the Worst