Angelo DeSantoAngelo DeSanto is owner at Rancho Cucamonga, Calif.-based Dande West.ContractingWhat My Frustrating Fence Story Has To Do With Being a Wood Floor ProWood floor pro Angelo DeSanto thought customers were choosing him because he was talented or special, but he realized the real reason might be much more humbling, and it all came about when he wanted to find a pro to replace the fence in his backyard.October 14, 2021Legal AdviceHow To Have a ‘Shield of Protection’ and Frustrate AttorneysWhen there's a wood floor problem, it seems like it's always the installer or refinisher’s fault, but pro Angelo DeSanto has suggestions on how to protect yourself.October 4, 2021BlogsWhere Do You Go For Technical Help? Will It Hold Up In Court?I had an exotic refinish a few years back and was unsure of what problems I may have because this wood was unfamiliar to me. So before I submitted the bid I called the Bona tech line and found out the species in question has oils in the fibers that can ruin a good result if I used the same finishes I always used for oak, maple, hickory and so on. I was grateful, to say the least! It turned out I was the only contractor bidding on that job who submitted documentation justifying my higher cost (the documentation was the Bona email I received from their tech department). In the end, I got the job in spite of having the highest price. The contract ended normally, and I never heard of the customer again … but I had the money.September 22, 2021BlogsThe Customer Who Wanted to Inflict Diabolical Harm on My CompanyWood flooring pro Angelo DeSanto tells the story of the worst customer experience he's ever had—when a customer even tried to destroy her own floor to make him look bad.July 14, 2021Legal AdviceHow ‘Acting in Reliance’ Protects My BusinessWood flooring pro Angelo DeSanto protects his business by 'acting in reliance'—getting recommendations in writing from the manufacturers of the products he uses on the job.November 19, 2020ContractingWhy We Shouldn’t Pre-Judge What a Customer Might WantHow do you know which customers will go for expensive products? You don't, and wood floor pro Angelo DeSanto has a story of his own about an unexpected sale.November 4, 2020ContractingWhy I Don’t Ask ‘How Are We On the Price?’Customers looking to buy a wood floor aren't going to understand everything that goes into the price of a wood floor—it's the pro's job to make sure they understand.October 27, 2020ContractingThe Threat of the 'Deal'—And Do Customers Care? Part 2Lowballing will always be a problem in any industry, but contractor Angelo DeSanto has an answer for wood flooring pros.April 13, 2020ContractingHow I Protect Myself from a Growing Problem: TheftWood floor pro Angelo DeSanto shares the specific steps he takes to protect his business from an increasing problem: theft.April 1, 2020ContractingThe Threat of the 'Deal'—And Do Customers Care? Part 1Customers accepting bad quality as long as they get a great price has become a scourge in our modern society, including in the wood flooring industry.February 26, 2020Page 1 of 3Next PageTop StoriesTools + EquipmentSaws 101: What You Should Have as a Wood Floor ProWood floor pro Kyle Neuroh explains which saws wood flooring pros really need, what to know when buying, and how to square up miter and table saws.RetailBolstered for Success: See the Winners of the 2021 WFB Outstanding Retailer AwardsParquetKnow These Facts When Ordering Chevron FlooringContractingWhy I Love Running a Single-Person Wood Flooring BusinessParquetAntique End Grain Blocks Meet ‘Redneck Grout’
