Roy Akirov

Roy Akirov is the owner of Los Angeles-based Rhodium Floors and a recipient of the 2021 Outstanding Retailer Awards.

How My Travels Help My Flooring Company Stand Out

Here’s why I go to such great lengths—literally—to ensure my wood flooring company’s offerings remain one-of-a-kind.

December 9, 2021

I’ve been traveling since I was a kid and, up until the pandemic, I made a point of traveling at least six times a year, both for work and for pleasure.

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As25 Ora Winners

Thriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer Awards

From reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.

Domestic pine three ways (from left): antique heart pine (courtesy of Joe Dawson), white pine (courtesy of Daniel Reddy) and Southern yellow pine (courtesy of Kyle Thompson).

Useful Advice When Dealing With Pine Flooring

As25 Techn Hed

How I Do These Jobs: Refinishing Decks

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Recognizing Wood Floor Contractors: Enter the 2025 Ultimate Wood Floor Guy/Gal Contest

Meet the MFMA: Setting the Gold Standard in Sports Flooring

Meet the MFMA: Setting the Gold Standard in Sports Flooring