Roy Akirov

Roy Akirov is the owner of Los Angeles-based Rhodium Floors and a recipient of the 2021 Outstanding Retailer Awards.

How My Travels Help My Flooring Company Stand Out

Here’s why I go to such great lengths—literally—to ensure my wood flooring company’s offerings remain one-of-a-kind.

December 9, 2021

I’ve been traveling since I was a kid and, up until the pandemic, I made a point of traveling at least six times a year, both for work and for pleasure.

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How We Do These Floors: Recoating The Worst of the Worst

We dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.

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Prevent This Common Complaint: The Stain Won’t Dry

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Going the Distance: See the Winners of the 2026 WFB Outstanding Retailer Awards

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Enter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1

Think Like A Brand: Why Your Flooring Business Needs A Real Identity