Ken PetersenKen Petersen is president of Woody’s Hardwood Flooring Ltd. in Kelowna, B.C.ManagementWhat I’ve Learned About How to Sell Wood FlooringOver the years, lifelong wood floor pro Ken Petersen has learned this wisdom about things to do and not do when selling wood flooring.May 17, 2023RetailMy Best Advice Before Opening Up A Retail LocationFrom my 36 years of experience in this business, including falling on my face a few times, here are some things I suggest you consider carefully before jumping into the retail part of the business.July 27, 2022ManagementAvoid The Trap Of Getting Bigger Without Making More MoneyOne thing that has always concerned lifelong pro Ken Petersen is the struggle and hardships he watches most flooring entrepreneurs go through when deciding to grow their business from a one-crew operation to a multiple-crew operation. Here's his advice.May 19, 2022Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity
