Ken PetersenKen Petersen is president of Woody’s Hardwood Flooring Ltd. in Kelowna, B.C.ManagementWhat I’ve Learned About How to Sell Wood FlooringOver the years, lifelong wood floor pro Ken Petersen has learned this wisdom about things to do and not do when selling wood flooring.May 17, 2023RetailMy Best Advice Before Opening Up A Retail LocationFrom my 36 years of experience in this business, including falling on my face a few times, here are some things I suggest you consider carefully before jumping into the retail part of the business.July 27, 2022ManagementAvoid The Trap Of Getting Bigger Without Making More MoneyOne thing that has always concerned lifelong pro Ken Petersen is the struggle and hardships he watches most flooring entrepreneurs go through when deciding to grow their business from a one-crew operation to a multiple-crew operation. Here's his advice.May 19, 2022Page 1 of 1Top StoriesRetailThriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer AwardsFrom reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.TechniquesUseful Advice When Dealing With Pine FlooringContractingHow I Do These Jobs: Refinishing DecksNewsRecognizing Wood Floor Contractors: Enter the 2025 Ultimate Wood Floor Guy/Gal ContestSponsor ContentFrom Jobsite to Factory Floor: LED Roller Coaters Are Revolutionizing Wood Finishing