Matt GarciaMatt Garcia is owner at San Angelo, Texas-based Craftsman Hardwood Flooring.ManagementBreaking the “Tradesman’s Curse” for Growth, Part 2: Project AnalysisWhen we opened a retail location, our revenues doubled but profits were down. The answer was to start tracking our project numbers. Here is how we break down the numbers for each project.November 20, 2023ManagementBreaking the “Tradesman’s Curse” for Growth, Part 1: Creating Your Standard Operating ProceduresThe first step to transforming your business and creating a solid business structure is to identify and improve your standard operating procedures—here are some tips from wood floor pro Matt Garcia.November 6, 2023ContractingBuilding Systems to Break the ‘Tradesman’s Curse’ for Growth in Your Wood Flooring BusinessWood floor pro Matt Garcia realized he had to completely transform how he managed his company if his dreams for growth were going to materialize.September 15, 2023Tools + EquipmentRouters 101: What a Wood Floor Pro Should KnowWood flooring pro Matt Garcia explains the router bits and accessories that are useful for wood flooring work.March 23, 2023Page 1 of 1Top StoriesSubfloor PrepHow We Flatten Wood and Concrete SubfloorsWood floor pro Angelo DeSanto takes subfloor prep seriously; here he shows some actual jobs and how they handled making sure the subfloors were ready for the wood flooring.DesignExquisite Parquet for a Floridian ‘Italian Castle’InspectionsWhat I’ve Learned as an Inspector for ‘Luxury Vinyl’ FlooringTroubleshootingQ&A: What Are These Strange Raised Areas in this Wood Floor?TechniquesTop-Nail 5/16-Inch Strip: How We Did (and Still Do) These Floors