Matt GarciaMatt Garcia is owner at San Angelo, Texas-based Craftsman Hardwood Flooring.ManagementAn Eye-Opener: Your Wood Flooring Equipment Costs vs. LaborJanuary 17, 2025ParquetHerringbone Reinvented: Panelizing for Stress-Free FloorsHerringbone floors are stunning and elegant, but installing them piece by piece can be slow, tedious and prone to frustrating misalignments. Fortunately, there’s a better way: panelizing.November 14, 2024Tool ReviewsArbortech Mini Grinder Trade Review: A Practical TakeMatt Garcia of Craftsman Hardwood Flooring in San Angelo, Texas, shares his thoughts about the Arbortech Mini Grinder.September 30, 2024ManagementBreaking the 'Tradesman’s Curse' for Growth, Part 7: The Power of Cash FlowIn the world of wood flooring, the beauty of a perfectly finished oak plank is unmatched. However, equally important but less glamorous is budgeting and cash flow management.June 7, 2024ManagementBreaking the 'Tradesman’s Curse' for Growth, Part 6: Performance PayPerformance pay is an effective technique to both motivate employees and encourage efficiency. Here's a roadmap for why and how to get started in your wood flooring business.April 9, 2024ManagementBreaking the 'Tradesman’s Curse' for Growth, Part 5: Employee ScorecardsEvery team member in your wood flooring business needs to know how much value they bring to the team, and one key way to do that is with employee scorecards.March 1, 2024ManagementBreaking the 'Tradesman’s Curse' for Growth, Part 4: Key Performance IndicatorsThe concept of key performance indicators (KPI’s) sounds great, but what does that mean? We use our project analysis numbers to develop specific goalposts for our wood flooring businesses.January 22, 2024ManagementBreaking the 'Tradesman’s Curse' for Growth, Part 3: Setting Quality StandardsThe No. 1 way to incentivize quality in your wood flooring business is by creating a culture that reinforces the value for quality. The first step is building a team that has integrity and pride in their work.December 19, 2023ManagementBreaking the 'Tradesman’s Curse' for Growth, Part 2: Project AnalysisWhen we opened a retail location, our revenues doubled but profits were down. The answer was to start tracking our project numbers. Here is how we break down the numbers for each project.November 20, 2023ManagementBreaking the 'Tradesman’s Curse' for Growth, Part 1: Creating Your Standard Operating ProceduresThe first step to transforming your business and creating a solid business structure is to identify and improve your standard operating procedures—here are some tips from wood floor pro Matt Garcia.November 6, 2023Page 1 of 2Next PageTop StoriesContractor ProfilesMeet the Winners of the 2024 Ultimate Wood Floor Guy & Gal ContestWFB is honored to introduce the winners of the 2024 Ultimate Wood Floor Guy & Gal Contest: Patrick Russell and Jessica Hall. Read about how they go above and beyond in their craft.TechniquesDomestic Species for Wood Flooring 101: What Pros Should KnowParquetHerringbone Reinvented: Panelizing for Stress-Free FloorsNewsEnter the 2025 Wood Floor Business Design AwardsContracting2024 WFB Wood Floor Contractor Survey