Matt Capell

Matt & Patty Capell Owners (1)

Matt Capell is owner/president of Meridian, Idaho-based Capell Flooring and Interiors and a recipient of the 2023 Outstanding Retailer Award.

How We Stay Memorable With Out-Of-The-Box Marketing

To be successful, I have found you have to build a process that keeps you in contact with clients over the years so they remember you. It’s a balancing act—you want to stay in contact, but you don’t want to annoy people. Here’s how our process works.

November 16, 2023

We like to have fun with our marketing. This sales funnel runs all the time and offers clients “Super Hero Bucks” for every $1,500 flooring purchase.

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Craftsmanship Across the Globe: Introducing the Winners of the 2024 WFB Design Awards

Hailing everywhere from Italy to Portugal to Cincinnati to Washington, D.C., to Brazil to Chicago (by way of Poland), the recipients of this year’s WFB Design Awards prove, through sweat and creativity, that true craftsmanship has no borders.

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Meet the Repairman Turning Edgers Into Artwork

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What’s Your Top Advice for When Things Get Slow?

This 7-inch-wide, 5/8-inch-thick engineered rift-and-quartersawn red oak floor was coated with Bona Natural Seal and Bona Traffic HD Satin waterborne finish. (Photo courtesy of Floors by the Shore)

White Oak vs. Red Oak: As Pressure Increases on White Oak, Red Oak Is a Versatile Alternative

Bona Traffic HD RAW® Damage Mitigation

Bona Traffic HD RAW® Damage Mitigation