Hardwood Floors E-News - 10/31/2005

Issue Date:10/31/2005

Hardwood Floors E-News Monday, October 31, 2005 Issue 275 Next issue published November 14, 2005 Deadline for items: November 9, 2005 Send news to [email protected]
 
NWFA and WFCA Partner for School
The NWFA and the Wood Floor Covering Association (WFCA) paired up to host the Introduction to Wood Flooring Installation School October 18-21 at the WFCA headquarters in Anaheim, Calif. Steve Marley of Cal Coast Hardwood Flooring led the instruction of 25 students. The other association instructor was Jon Namba from the WFCA. Volunteer instructors included Glenn Werneke, 3M; Scott Greenwood, BonaKemi USA Inc.; Don Smithson, Clarke American Sanders; Marc McCalla, Craftsman Hardwood Floors Inc.; Tony Pantoja, Basic Coatings; Terry Green, Dura Seal; Roger Barker, Fortifiber Building Systems Group; Alan Blake, North Pacific Flooring; and Glenn Paris, Phillips Floor to Ceiling.

The NWFA also held its Intermediate Installation and Sand & Finish School October 19-21 in Miami. Floor Style Products was the lead distributor of this bilingual school. NWFA Director of Technical Training Steve Seabaugh led the instruction of 51 students with Ricardo Pairazaman of Finishing Touch Hardwood Floors LLC, who led the Spanish instruction. Volunteer instructors included James Heeg, 3M; Rob Johnson and Shields Jarrett, Basic Coatings; Darin Nesline and Dee Lenston, BonaKemi USA Inc.; Bryan Fussell, Clarke American Sanders; Steve Crawford, Dura Seal; Leonard Hall, Endurance Floor Co. Inc.; Mauro Anza, Ezequiel Flooring Inc.; James Gray, Floor Style Products Inc. Dist.; Bob Goldstein, Hunter Hardwoods LLC; Craig Dupra, Lenmar Inc.; Ismael Ibarra, New England Custom Floors LLC; David Mansfield, Norton Abrasives; Tom Peotter, Oshkosh Designs; Stan Lawson, Powernail Company Inc.; A.J. Winstead, Virginia Abrasives Corporation; and Todd McDonald, W.D. Flooring.

Manufacturer News
Oshkosh Floor Designs (Winneconne, Wis.) is now simply Oshkosh Designs. In conjunction with the name change, Oshkosh Designs has introduced a design manual that provides an overview of the company's inlay products, full-color images, technical illustrations and specifications. To order a copy, call 877/582-9977 or contact a local distributor.

Anderson Hardwood Floors (Clinton, S.C.) was recently featured in a segment of "Comfort Zones," which showcases vacation homes from around the country on the Fine Living Network. Anderson's Virginia Vintage in Autumn Hickory was installed in the 2,000-square-foot second floor living room in what viewers called the "Dune House."

Mannington Mills (Salem, N.J.) has announced the winners of its inaugural "Stand On a Better World Awards." This program recognizes social, economic and environmental contributions women make to the community. Competition judges included Dr. Sally Ride, former Attorney General Janet Reno and Olympic gold medalist Mia Hamm. The winners were Deborah Bell, Kip Tiernan and Sharen Trembath. One of these women will be named the grand-prize winner November 17 in Philadelphia. She will receive $25,000 to donate to her favorite charity, while all three winners and the people who nominated them will receive Mannington flooring in their homes.

Pollmeier (Rietberg, Germany), a German manufacturer of strip and plank flooring, has developed a new information package of its products. To receive a complimentary copy, visit www.pollmeier-flooring.com.

Distributor News
Mercier Wood Flooring (Montmagny, Quebec), which is celebrating its 25th anniversary, has announced the addition of Emerson Hardwood Floors (Portland, Ore.) to its U.S. distributors network. Emerson has branches in Portland; Eugene, Ore.; and Woodinville, Wash.; and carries the entire Mercier line, including the 3/4-inch products such as red oak, white oak, hard maple and yellow birch. For more information, call Emerson customer service at 800/820-9898.

Design Flooring Distributors (Pompano Beach, Fla.) had a "Grand Opening Event" at its Pompano Beach location October 24. Attending manufacturers included Anderson Hardwood Floors, Mirage Wood Floors, Kährs International, Bamboo of Hawaii, Artistic Finishes, Sunfloor and W.F. Taylor. Design Flooring launched the Anderson line, which will be distributed in Florida and the Caribbean, at the opening. The new address is 2810 Center Port Circle, Pompano Beach, FL 33064. For more information, call 954/481-1900, ext. 14.

Rappgo AB (Braås, Sweden), the manufacturer of Mörkaskog wide plank flooring, has appointed SwedishFlooring.com, a Bellingham, Wash.-based DLD International Company, as its new importer and distributor for the U.S. market.

Aacer Flooring LLC (Peshtigo, Wis.) has announced the completion of its second flooring plant. With larger capacity, the company is looking for more long-term distributors. For more information, contact Gary Zander by phone at 877/582-1181 or by e-mail at [email protected].

Silkroad Bamboo Flooring (Toronto) opened a new branch office in Manhattan's historic Helmsley Building on October 5. The branch is managed by the St. Louis-based eco-marketing firm MWANZI Company.

People News
strong>Oshkosh Designs has appointed Brenda McCarty president. McCarty most recently served as president of a Wisconsin-based advertising agency. Former President Erick Frack has recently relocated to the West Coast.

Earlex Inc. (Charlotte, N.C.) has named Frank Petersen national sales manager. He will be responsible for sales and marketing in the U.S., Canada and Mexico. Petersen also will manage and expand the regional floor care distributor network.

Design Flooring Distributors has added two territory managers: Matthew DeSart and Daniel Puertas. DeSart is the new territory manager in Central Florida, including Orlando, Melbourne and Daytona Beach. Puertas will cover the South Florida market that includes Miami and Fort Lauderdale. In addition, Randy Childress' territory has been extended to Naples and Ft. Myers.

Mullican Flooring (Johnson City, Tenn.) has appointed Tressa Samdal marketing coordinator. She has more than three years of marketing experience and will assist with product sampling, purchasing, event planning, trade shows and rebate programs.

Finium (Frampton, Quebec) has named Steve Sharko as a sales agent. Sharko has an extensive background in sales, training and technical issues related to the flooring industry. He will service the Midwest and Ontario. Sharko can be reached by phone at 705/687-7324 or by e-mail at [email protected].

Glitsa American Inc. (Seattle, Wash.) has named Cameron DeMar technical representative for its nationwide technical support number.

By the Numbers
Hardwood flooring shipments for September 2005 were at 49,519,000 square feet, according to NOFMA: The Wood Flooring Manufacturers Association. This is an increase of nearly 5.5 percent from August's shipments and an increase of nearly 18 percent when compared with September 2004. Year-to-date shipments for the first nine months of 2005 totaled 393,797,000 square feet -- more than 6,000,000 square feet higher than the same period in 2004 -- for a 2 percent increase over 2004. The NOFMA data is from hardwood flooring manufacturers in the U.S., corresponding to actual figures from a majority of the known producing units, plus projections representing units for which actual data is occasionally provided or not provided. The flooring shipments reported include solid prefinished and unfinished oak, beech, birch, maple, hickory/pecan, ash, cherry and walnut.

The National Association of Home Builders (NAHB) has predicted the housing market will peak in 2006. The rates on 30-year fixed-rate mortgages are above 6 percent and will likely increase to 6.6 percent in the third quarter of 2006, NAHB Chief Economist David Seiders says. The NAHB has forecasted a decline in housing starts from 2.032 million this year to 1.94 million in 2006 and a further drop to 1.883 million in 2007. The annual production of new housing units is predicted to settle at around 2 million units. Single-family construction is projected to decline from 1.683 million starts this year to 1.590 million in 2006 and 1.533 million in 2007.

Total housing starts increased 3.4 percent for the month of September to a seasonally adjusted annual rate of 2.108 million units, according to the Commerce Department. The September construction pace has remained above 2 million units for the sixth month in a row. Single-family home construction rose 2.6 percent to a near-record pace of 1.747 million units for the month, while issuance of total building permits increased 2.4 percent to a seasonably adjusted rate of 2.189 million units. Single-family permits were up 4.4 percent to a record pace of 1.749 million units.

New single-family home sales rose 2.1 percent to a seasonably adjusted annual rate of 1.222 million units in September, according to the U.S. Commerce Department. The September 2005 sales pace was .1 percent below the 2004 pace.

According to the National Association of Home Builders/Wells Fargo Housing Market Index (HMI), the HMI rose two points in October to 67, returning to the same level it hit in August. The gain marks an end to a three-month trend of downward movement. The indices for current single-family sales and traffic of prospective buyers both edged up a single point, to 73 and 50, respectively, and the index gauging sales expectations in the next six months rose two points to 72.

In Memoriam
Alfred I. Halpern, founding member of the steering committee for the International Standards and Training Alliance, passed away Wednesday, October 12. Halpern contributed in many ways to the flooring industry. He sat on the International Labor-Management Committee for the Floor Covering Industry when it was formed in 1990 and he was executive director and clerk to the Northeast Flooring Contractors Association Inc. since 1998. Halpern was also a trustee and secretary for the Joint Apprenticeship Training Committee with the Floor Coverers Local 2168 and trustee for the New England Carpenters Training Center. In 1993, he was listed in Who's Who in the East and received the President's Award from the Vocational Adjustment Center Advisory Board. Throughout his career, Halpern served as New England sales manager for the Amtico flooring division of American Biltrite Rubber Company and as sales manager and vice president of contract sales for Joseph Silverman & Co. After serving in the military, Halpern graduated from Harvard, where he earned a degree in government and international relations. He was a member of American Mensa since 1990. Last year, Halpern celebrated 50 years in the floor covering industry.
Job Watch
W.D. Flooring LLC (Laona, Wis.) has re-launched its Web site to showcase its products, forest facts, distributor locators and updated inventory. New features also include pricing, which is updated weekly on a personalized basis, and marketing materials for interested distributors. For more information, visit www.wdflooring.com.
NWFA Member Services
The final 2005 NWFA School -- Intermediate Installation and Sand & Finish -- will be held November 9-11 at the Savannah Civic Center in Savannah, Ga. This school provides extensive hands-on training and is in a modular format so students can attend the whole school or just the classes that best serve their needs. For more information, contact the NWFA by phone at 800/422-4556 (U.S.), 800/848-8824 (Canada) or 636/519-9663 (local and international), by e-mail at [email protected], or visit www.nwfa.org.
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