David WilliamsDavid Williams is vice president at Raleigh, N.C.-based Horizon Forest Products. MarketingSponsored: Think Like A Brand: Why Your Flooring Business Needs A Real IdentityIn the hardwood flooring industry, most business owners think in terms of tools, inventory and craftsmanship (which makes sense). But in today’s market, even the best-installed floor can be overlooked if the company behind it lacks a recognizable identity.July 20, 2026ManagementSpringtime Is Pivot Time: A Business Reset (Sponsored)Spring is here, and it’s a great time to pause, reflect and refocus. For me, this time of the year is perfect to think about what’s working, what isn’t, and how we can do better.March 14, 2025ManagementEmbracing Change in Wood Flooring: Navigating New FrontiersThe wood flooring business is always changing. With new gadgets, eco-concerns, and what customers want, it's a whole new ball game for us in the wood flooring industry.May 7, 2024BlogsBetter Is Always Better: Learn the Finances of Your Business (Sponsored)To run a company profitability, it is essential to understand the financial part of your business. Income and expenses are the lifeblood of every company.June 9, 2023ManagementSponsored: Make MORE MoneyDavid Williams, vice president at Raleigh, N.C.-based wood flooring distributor Horizon Forest Products, explains how investing in yourself and your daily education can pay dividends.December 10, 2021Page 1 of 1Top StoriesSurveys2026 Wood Floor Business Contractor SurveyHere are the results from our exclusive survey of wood flooring contractors.ManagementHow Online Quoting Saved My Sanity and My BusinessTechniquesHow We Did This Floor: A Mixed Media Floor Fit for a Texas CastleLegal AdviceWood Floor Pros: Legal Risks of Working for Friends and FamilyDesignEnter the 2027 Wood Floor Business Design Awards
