David WilliamsDavid Williams is vice president at Raleigh, N.C.-based Horizon Forest Products. MarketingSponsored: Think Like A Brand: Why Your Flooring Business Needs A Real IdentityIn the hardwood flooring industry, most business owners think in terms of tools, inventory and craftsmanship (which makes sense). But in today’s market, even the best-installed floor can be overlooked if the company behind it lacks a recognizable identity.July 20, 2026ManagementSpringtime Is Pivot Time: A Business Reset (Sponsored)Spring is here, and it’s a great time to pause, reflect and refocus. For me, this time of the year is perfect to think about what’s working, what isn’t, and how we can do better.March 14, 2025ManagementEmbracing Change in Wood Flooring: Navigating New FrontiersThe wood flooring business is always changing. With new gadgets, eco-concerns, and what customers want, it's a whole new ball game for us in the wood flooring industry.May 7, 2024BlogsBetter Is Always Better: Learn the Finances of Your Business (Sponsored)To run a company profitability, it is essential to understand the financial part of your business. Income and expenses are the lifeblood of every company.June 9, 2023ManagementSponsored: Make MORE MoneyDavid Williams, vice president at Raleigh, N.C.-based wood flooring distributor Horizon Forest Products, explains how investing in yourself and your daily education can pay dividends.December 10, 2021Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity
