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Nov 7, 2013

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How We Do These Floors: Recoating The Worst of the Worst

July 17, 2026

Think Like A Brand: Why Your Flooring Business Needs A Real Identity

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Prevent This Common Complaint: The Stain Won’t Dry

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Going the Distance: See the Winners of the 2026 WFB Outstanding Retailer Awards

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Enter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1

How We Do These Floors: Recoating The Worst of the Worst

We dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.

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Sponsored

Think Like A Brand: Why Your Flooring Business Needs A Real Identity

Horizon Forest Products

In the hardwood flooring industry, most business owners think in terms of tools, inventory and craftsmanship (which makes sense). But in today’s market, even the best-installed floor can be overlooked if the company behind it lacks a recognizable identity.

Stain/Custom Color

Prevent This Common Complaint: The Stain Won’t Dry

One of the top calls I get from pros is, “The stain just isn’t drying.” This is easily avoidable—let’s go over the top reasons why it happens and how to make sure it doesn’t happen on your jobs.

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Going the Distance: See the Winners of the 2026 WFB Outstanding Retailer Awards

Whether they bring the world’s wood straight into their clients’ homes or set new standards for in-store experience, the recipients of the 2026 WFB Outstanding Retailer Awards go above and beyond to serve their customers, communities and staff. See the winners here!

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Enter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1

Entries for WFB’s 2026 Ultimate Wood Floor Guy/Gal Contest are open until Oct. 1 at 5 p.m. CT.

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Stain/Custom Color

My Rule Of Three: How I Match Customers With Stain Colors Right Away

In my 30-plus years in this industry I have learned a thing or two about matching customers to stain colors. My rule and goal is to nail a color in three tries or less.

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Remodeling Activity Drives Private Residential Construction Spending Increase

Private residential construction spending increased 1.7% in March after two months of declines, according to the National Association of Home Builders’ analysis of data from the U.S. Census Bureau.

Stunning Craftsmanship: Introducing the Winners of the 2026 WFB Design Awards

There was a variety of stunning craftsmanship in this year's WFB Design Awards winners: Best Residential, Best Commercial, Best Stairs, Best Gym, Next Gen and Readers' Choice, as well as two winners in the new Sponsor's Choice category. See the winners here.

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Wood Floor Q&A: Do I Still Really Need To Use the Big Machine?

Which machine will be faster, the big machine or the planetary? The answer is: It depends. Here are some things to think about.

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Stop Chasing Reviews. Instead, Build a System That Works

Once we stopped chasing reviews and started designing a better experience, everything changed.

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Exotic Experience: What To Know About Common Tropical Wood Flooring Species

Wood floor expert Bob Goldstein shares advice about installing, sanding and finishing these exotic wood floor species.

The Next Generation: Young Wood Floor Pros Share Their Stories and Offer Advice

WFB asked for insights from some of the younger workers in the wood flooring industry about their careers paths, their managers and how the industry can attract younger workers like them. Here are their stories.

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How We Did This Floor: From Feeling Ambushed To Finding Solutions

I used to feel ambushed by unforeseen problems, but now I savor the experience, and this was one of those jobs. Let me walk you through what we went through on this job.

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Podcasts

All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.