WFB EditorsNewsSurvey: 41% of Home Improvement Customers Shop Online Before In-Store PurchasesThe importance of having a quality website is growing for retailers in the home improvement industry, according to a survey by J.D. Power.June 10, 2019NewsWFB Briefs: City Floor’s Basic Coatings Training; BASF MasterTop Gets Low VOC CertificationCity Floor Supply (King of Prussia, Pa.) will hold a free training session on Basic Coatings’ water-based HyperTone stains. The training will take place June 18 from 10 a.m.–noon at City Floor’s headquarters in King of Prussia, Pa. Attendees will receive a $100 City Floor Supply gift certificate and become certified contractors on the Basic Coatings website. To register, follow this link.June 10, 2019NewsWood Floor Business Design Awards 2020Wood Floor Business is now accepting submissions for its 2020 Design Awards—the only wood flooring design contest open to the entire wood flooring industry.June 6, 2019New Products2019 Tools + Supplies Product FocusJune 5, 2019New ProductsBostik Offers Self-Leveling UnderlaymentBostik’s SL-Rapid is a rapid-setting, cement-based, self-leveling underlayment that creates a smooth, flat and level surface, the company says. It is fast-setting with low shrinkage, and wood flooring can be installed over it four hours after the underlayment is walkable, the company adds.bostik.comJune 5, 2019NewsU.S. Delays 25% Chinese Tariff Increase Until June 15The Office of the United States Trade Representative is delaying implementation of the 25% tariffs on $200 billion worth of Chinese products, including hardwood flooring, until June 15.June 5, 2019NewsDave Brunori Named President of Valentus Wood Coatings Group; Troy Murray Tapped as PoloPlaz VP and General ManagerValentus Specialty Chemicals announced that Dave Brunori has been appointed president of Valentus Wood Coatings Group, which encompasses PoloPlaz (Jacksonville, Ark.) and Absolute Coatings (North Brunswick, N.J.), among other finish brands. The company also announced the appointment of Troy Murray as VP/general manager of PoloPlaz.June 5, 2019NewsWFB Briefs: Hard Floors a Top Renovation Purchase; Belknap’s Showcase; MoreNon-carpeted flooring is the sixth most common product purchased for home improvement projects, according to a Houzz Survey. According to the survey, 43% of home improvement product purchases include hard surface floors. Paint topped the list as the most common home improvement purchase at 71%. The full report can be viewed here.June 5, 2019NewsHorizon Appoints Mike Spillman to Inside Sales at Charlotte BranchHorizon Forest Products (Raleigh, N.C.) appointed Mike Spillman to the inside sales team at its Charlotte, N.C., branch.June 5, 2019NewsEncircle Names Amy Tracey VP of Sales, MarketingEncircle Products LLC (The Villages, Fla.), a floor molding and trim products company, named Amy Tracey VP of sales and marketing.June 5, 2019Previous PagePage 211 of 982Next PageTop StoriesRetailThriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer AwardsFrom reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.TechniquesUseful Advice When Dealing With Pine FlooringContractingHow I Do These Jobs: Refinishing DecksNewsRecognizing Wood Floor Contractors: Enter the 2025 Ultimate Wood Floor Guy/Gal ContestSponsor ContentMisconceptions About Film-Forming Wood Floor Finishes
