Sophia VoightSophia Voight is a former WFB assistant editor. MarketingThree Helpful AI Marketing StrategiesAs AI advances, more businesses are adopting the technology to automate tasks and enhance their operations. Ian Cheadle, the owner of Dayton Hardwood Co. in Oakwood, Ohio, utilizes the AI chatbot Grok to enhance his marketing efforts.May 16, 2025ParquetTransformative Flooring Design Illuminates HomeJustin Boone of Middleburg, Fla.-based Boone Flooring was originally hired to refinish some worn-out parquet throughout this house, but as he discussed possible flooring designs with the homeowner, the two got excited about the idea of doing a complete transformation.May 15, 2025DesignIntroducing the Winners of the 2025 WFB Design AwardsEach winner of the 2025 WFB Design Awards exhibits dedication and passion for wood flooring craftsmanship. These award-winning projects showcase the achievements of wood flooring pros and their unique visions that transform flooring into works of art.March 14, 2025DesignA Wood Flooring Guitar Strums the Bonds of FriendshipStephen Diggins says his wood flooring guitar represents his respect for the bonds he has created in the wood flooring industry.March 13, 2025DesignLeveling Up a Game Room With a Wood Floor Pac-Man MazeWhen Jeremy Partridge, owner of Brookfield, Mass.-based Jerokee Flooring, set out to create a game room for his kids, he went beyond adding the typical board games and arcade machines—he turned the whole floor into a game.March 13, 2025DesignCreating a Sunburst Medallion Floor in WisconsinTo create the Usona Institute's 1,296-square-foot sunburst floor centered with a stone medallion, Winneconne, Wis.-based Oshkosh Designs had to clear out its entire warehouse to build the floor.March 12, 2025TrendsTennessee Embraces Warm, Natural Tones in Wood FloorsWarm, natural tones have taken over the wood floors in the Nashville, Tenn., suburbs as homeowners shift away from previous gray floor trendsMarch 12, 2025MarketingHow to Optimize Your Business’s Online PresenceHere are three general tips pros should follow to make their business stand out among competitors online.March 12, 2025Extraordinary FloorsHome's Floors Become Giant Wooden Jigsaw PuzzleFlorence, Ky.-based Grain Design Flooring transformed a Cincinnati, Ohio, home into a giant wooden jigsaw puzzle.January 29, 2025Next GenThe Next Generation: Advice For Aspiring Wood Floor ProsWFB spoke with industry veterans, emerging professionals, and wood flooring organizations about advice and resources that aspiring professionals can use to build rewarding careers.January 20, 2025Previous PagePage 3 of 5Next PageTop StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentSponsored Video: Horizon Forest Products, Your One-Stop Shop for Hardwood Flooring
