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Techno Tip: Private Eyes

WFB Editors
Jan 28, 2013
Perchapp logo

Perchapp logoGood retailers tend to know what their competition is up to, and now there's an app to make that endeavor a lot easier. Perch, developed by a former executive at MapQuest, is a tracking application for Google's Android and Apple's iOS that provides small business owners a bird's eye view of competitors' Yelp reviews, check-in specials, daily deals, Facebook and Twitter updates. (And it does so privately, so your competitors will have no idea.) Users simply bookmark a competitor's social media sites and Perch compiles the data into a scrollable feed. Users can then keep tabs on other businesses and adapt strategies accordingly. Want to spy on your rivals? Now, there's an app for that.

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