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Sure, it's only 160 characters, but your company's Twitter bio is your one chance to lure people in. According to a recent New York Times article, "The Twitter bio is a postmodern art form, an opportunity in 160 characters or fewer to cleverly synopsize one's professional and personal accomplishments, along with a carefully edited non sequitur or two." For company accounts, you should probably spend less time worrying about that "carefully edited non sequitur" and more time crafting a simple message that encourages customers and others in the industry to follow you. Here are some tips:
1. Tell it like it is. There's no need to get cute. Tell people who you are and what you tweet about. Remember, this is a description of your Twitter account. Your "50 years of experience installing beautiful wood floors" is a great sales pitch, but does it make me want to follow you on Twitter? Do you tweet deals for customers? Company news? Beautiful flooring photos? Give us a reason to follow.
2. No need for all caps. We've noticed a few of these lately... Something like: "WE ARE THE LEADER IN INSTALLING AND FINISHING WOOD FLOORS." There's no need to shout. Standard capitalization works just fine.
3. Cut it with the hashtags. You might think loading your bio with hashtags makes you look social media-savvy. It doesn't. There's no need for "Leading #retailer of #residential and #commercial #woodfloors." It clutters things up and makes it harder to read.
