It can be easy to forget that Facebook is a business, not a public service or some sort of dorm room experiment. And like any business, its goal is to make money. With that in mind, Facebook has admitted that marketers should expect to see a drop in the organic reach of their page posts. The idea is that this drop in organic reach will encourage brands to pay for boosted exposure.
In other words, fewer of your customers and potential customers are going to see your posts, unless you start paying for them. In fact, some marketing experts have speculated Facebook will eventually cut organic reach to as little as one percent.
Facebook will tell you these changes are in the best interest of the user. But for brands that aren't willing to pay to reach the people who have already "liked" their page, it's a game changer.
As your reach begins to diminish, we suggest putting more effort into other networks like Pinterest or Twitter-or getting involved in the home improvement site Houzz. While Facebook was once a quick, easy (and free) way to connect with customers, it might be time to "like" some new social networking sites.
