Shutterstock.com | Nonwarit
People often ask me what tone or "voice" they should be using for their business accounts. The answer to that question is a simple one: your own. If you're funny in real life, be funny! If you pride yourself on being professional and straight-laced, take that approach. Not everyone needs to be a comedian, and there's no sense trying to fake your fans, followers and customers into believing you're somebody you're not.
However, like anything, there is a limit. A Twitter feed filled with jokes, for example, isn't going to help you grow your business. But a witty remark or creative photo caption related to your business can help put a human face on your company. A little personality can go a long way. So next time you're over-thinking your next Facebook post, allow me to be the voice of reason: The only voice you need to worry about is your own.
