Wood Flooring Success Story: Facebook Ads Can Reach Thousands Nearby

Andrew Averill Headshot
Xxx 218 Wfb Fm18 Yb Opener1 Sm

Xxx 218 Wfb Fm18 Yb Opener1 Sm

Facebooks ads are an inexpensive way to get rich returns for your business.

Take it from Chris Chamberlin of The Floor Guys in Marshall, Mo. He didn't want to put $1,000 or more into a polished TV, newspaper or radio campaign, but he did want to do something to get his company's name out there.

He started promoting—Facebook calls this "boosting"—his company's before-and-after photo posts for only $20–$30. The likes, comments and shares started pouring in, and then came the calls for estimates.

"They see all the before-and-after pics and immediately say, 'That's who I want!'" Chamberlin says. "It's the cheapest advertising out there."

Here's Chamberlin's process for boosting before-and-after photos:

1. Post the photos to Facebook like you would normally. Provide a helpful caption.

2. On the post itself, click the "boost" button (note that this will only be available if your Facebook is properly set up as a business page instead of a personal account).

3. Target an audience.

4. Choose a budget.

5. Start your campaign.

For targeting his audience, Chamberlin chooses 16–65 year olds located within an hour away from his business; the latter keeps his driving time down. Chamberlin adds that you can get more targeted if you'd like to—he mainly hears from women, for example.

Recently Chamberlin promoted a post for $25 using the above targeting parameters. It reached more than 4,000 people and garnered 800 "engagements," or clicks anywhere on the post. He says the metrics will translate into business: "I'll get a bunch of calls from people who would never have reached out to me otherwise."

Do you have a social media success story? Send it to [email protected].

Page 1 of 6
Next Page
Resource Book
Looking for a specific product or a company? Wood Floor Business has the only comprehensive database of the industry.
Learn More
Resource Book
All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.
Learn More