City Floor's Old Gym Tape Line Demo Goes Viral

Ryan Kushner Headshot

There’s no formula to predict what will go viral. That’s one of the lessons King of Prussia, Pa.-based distributor City Floor Supply learned in January when its video of a gym line tape machine in action, first posted in 2016, suddenly exploded on Reddit after a Reddit user created a 30-second GIF of the video and shared it. In a matter of days, it was viewed nearly 2 million times. Soon viral content sites Cheddar, Unilad and Daily Dose of Internet came knocking, all seeking permission from City Floor to use the content. They racked up millions of additional views while tagging City Floor Supply’s social media, which gained hundreds of new followers. City Floor Supply has been creating similar video content for over a decade, but this is its first to reach viral status. The company is now experimenting with shorter videos, already with some success. And while no one has cracked the code to going viral just yet, there’s a surefire way to increase the chance, City Floor Social Media Manager Amanda Fox-Rouch says: “The best thing you can do is put out quality on a consistent basis.”

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