Nicole Guerra of Novato, Calif.-based Pure Wood Floors began using Instagram’s Reels option about two years ago, mostly for fun and without much planning. But after gaining millions of views on her TikTok, a similar video-sharing social media platform, she devoted more time to her Reels, as well. The result has been hundreds of thousands of views and tons of added engagement for her Instagram page. Guerra says her most popular videos are around 30 seconds or less. “While I will make content showing the overall finished product, I find it’s often the posts showcasing smaller details of the job that generate more views,” she says. Guerra primarily focuses on her TikTok and can easily transfer videos from there to her Reels. She’s found her Reels audience is more localized, however, and has led to more business. “I almost always hashtag my posts, including Reels, with the county and cities we work in, as well as hashtags related to hardwood floors, real estate and interior design,” Guerra says. Guerra’s videos often include timelapses and her own favorite music. “At the end of the day, you can’t go wrong with making content that you would want to watch,” she says.
Flooring’s ‘Smaller Details’ Attract Big Views On Reels, TikTok
All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.Learn More