Angelo DeSanto is owner at Rancho Cucamonga, Calif.-based Dande West.

  • Friday, October, 19, 2018 Wood Floor Pros: The Ultimate MacGyvers, Part 2 In my last blog post I shared some examples of ways I’ve “MacGyvered” my way to complete a job. Today I would like to share a couple more examples of ways that wood floor pros like us come up...
  • Thursday, October, 11, 2018 Wood Floor Pros: The Ultimate MacGyvers Listening to all the stories from fellow pros, one nice thought comes to mind, and that is the tenacity and fearlessness we all share. I can only reference my own experiences, but I think you may...
  • Thursday, September, 20, 2018 How Do You Know What to Charge Your Wood Flooring Customers? Quite awhile back, another contractor and I were chatting, and he said something that still rings in my ears. When commenting on a trivial operation during the course of the day he said, "If I...
  • Tuesday, July, 17, 2018 My Online Marketing Basics That ANY Contractor Can Do My next-door neighbor sold his house—to a house flipper. The kind that puts up billboards up that say something like “We buy houses for cash” or something. The other day I noticed a contractor...
  • Wednesday, June, 20, 2018 A Wood Floor Pro’s Rant: Post-It Notes and Slow-Pay Customers Recently, I reacted to a fellow wood flooring pro posting in a Facebook group regarding an issue with a homeowner and Post-It notes. The homeowner left many Post-It notes to mark places on the wood...
  • Monday, June, 04, 2018 Can You Be King of the Hill in Your Wood Flooring Market? I never met Willard, but I sure have learned a lot from him. In telling this story I’m making a few assumptions but parroting what his customer told me with 100 percent accuracy. Back in 1993 I was...
  • Friday, March, 16, 2018 A Distinction I Never Wanted: Being Expensive Most times when I lose a bid, I come back to the customer and try to get as many questions answered as I can. This can be tricky, and I use my tact and politeness matched with assertiveness and...
  • Monday, July, 31, 2017 How I Stand Up to GCs to Get Paid Quickly I like making a living and don't ask for much. Being a self-employed wood flooring contractor is rewarding, and the freedom that comes with it can't be beat. That being said, I'll never be able to...