Angelo DeSanto is owner at Rancho Cucamonga, Calif.-based Dande West.

  • Tuesday, February, 19, 2019 Really, Bob Vila?! Why Your Wood Flooring Article is Absurd, Part 2 Last week I started my rebuttal of a ridiculous article posted on Bob Vila’s website: “12 Reasons Hardwood Floors Might Not Be Right for Your Home.” Because there were so many reasons, I broke...
  • Tuesday, February, 12, 2019 Really, Bob Vila?! Here’s Why Your Wood Flooring Article is Absurd, Part 1 Before I get into my rebuttal of the ridiculous article on Bob Vila’s website, “12 Reasons Hardwood Floors Might Not Be Right for Your Home,” let me back up and explain something. When I...
  • Friday, October, 19, 2018 Wood Floor Pros: The Ultimate MacGyvers, Part 2 In my last blog post I shared some examples of ways I’ve “MacGyvered” my way to complete a job. Today I would like to share a couple more examples of ways that wood floor pros like us come up...
  • Thursday, October, 11, 2018 Wood Floor Pros: The Ultimate MacGyvers Listening to all the stories from fellow pros, one nice thought comes to mind, and that is the tenacity and fearlessness we all share. I can only reference my own experiences, but I think you may...
  • Thursday, September, 20, 2018 How Do You Know What to Charge Your Wood Flooring Customers? Quite awhile back, another contractor and I were chatting, and he said something that still rings in my ears. When commenting on a trivial operation during the course of the day he said, "If I...
  • Tuesday, July, 17, 2018 My Online Marketing Basics That ANY Contractor Can Do My next-door neighbor sold his house—to a house flipper. The kind that puts up billboards up that say something like “We buy houses for cash” or something. The other day I noticed a contractor...
  • Wednesday, June, 20, 2018 A Wood Floor Pro’s Rant: Post-It Notes and Slow-Pay Customers Recently, I reacted to a fellow wood flooring pro posting in a Facebook group regarding an issue with a homeowner and Post-It notes. The homeowner left many Post-It notes to mark places on the wood...
  • Monday, June, 04, 2018 Can You Be King of the Hill in Your Wood Flooring Market? I never met Willard, but I sure have learned a lot from him. In telling this story I’m making a few assumptions but parroting what his customer told me with 100 percent accuracy. Back in 1993 I was...
  • Friday, March, 16, 2018 A Distinction I Never Wanted: Being Expensive Most times when I lose a bid, I come back to the customer and try to get as many questions answered as I can. This can be tricky, and I use my tact and politeness matched with assertiveness and...
  • Monday, July, 31, 2017 How I Stand Up to GCs to Get Paid Quickly I like making a living and don't ask for much. Being a self-employed wood flooring contractor is rewarding, and the freedom that comes with it can't be beat. That being said, I'll never be able to...