These days there are so many options for spending your marketing dollars, from traditional print ads to Google ads to social media. But what is the best choice for your company as it tries to reach professionals in a specific industry?
What is the best choice for your company as it tries to reach professionals in a specific industry?
Media consultant Martin Akel & Associates did an extensive survey of business professionals recently to discover their attitudes about trade advertising. It was great to see how overwhelmingly positive attitudes were about the influence of trade advertising.
Two of the facts that stuck with me from with study were:
• 95% of professionals say they value magazine advertisements in professional media when looking for solutions and which vendors to contact.
• 98% of business media users rely on trade magazines and websites to make purchasing decisions.
As you’re planning your marketing for 2015, make sure you don’t overlook the channel that professionals say is incredibly important to them when deciding where and what to buy.
