
Why you should start your day by eating a frog... plus six other tips to make you more productive at work. (Image courtesy of shutterstock.com)
Itâs no secret that marketing departments have shrunk over the years. If youâre at a large company, itâs likely you handle what was once the work of two or three people. If youâre at a small company, you might be your companyâs entire âmarketing departmentââall while manning two or three other jobs.
Itâs enough to make you freak out sometimes.
The good news: all that responsibility means every day is a new challenge. The bad news: it can get overwhelming. Below are seven tips to help you manage your time a little more efficiently and keep yourself less stressed.
1. Learn to Say No
Itâs just two letters, but sometimes ânoâ is the toughest word in our language. Just because you can do something doesnât always mean you should. Spreading yourself too thin causes all of your work to suffer. Itâs important to be a helpful and cooperative coworker, but sometimes being honest with someone upfront is better than telling them âyesâ only to fail to deliver later.
2. Shut Down Your Inbox
The key is managing your time, not letting your inbox manage you.
Itâs so easy to become beholden to your inbox. The key is managing your time, not letting your inbox manage you. Set a block of time where you log out of email, put your phone out of sight (and on silent) and focus on the work you need to get done without the interruption of email.
3. Find Natural Transition Points
Wasting 10 minutes here or there can really add up. A common source of lost time is transitioning between tasks. It can be difficult to get one project out of your mind and immediately devote 100 percent of your attention to something new. To combat this, try to find natural transition points like meetings or lunch. Finish one task before these events. Then, when you return to your desk you can focus on whatâs next with a clear head.
4. Plan for Interruptions
So youâve been procrastinating. Your project is almost due so you think, âToday Iâll just focus on this project for four straight hours and get it done.â Of course, things donât work out that way.
Even if you could focus on something for four straight hours youâre bound to be interrupted. People stopping by your desk, phone calls, emails (see #2), impromptu meetings. All of those interruptions can really stress you out if theyâre disrupting what you âshouldâ be doing. Keep that in mind when planning your day. Youâre going to get interrupted. Things are going to take longer than expected.
5. Plan Ahead
Speaking of planning⌠Itâs so simple, but even the slightest bit of preparation goes a long way. As Ben Franklin once said, âBy failing to prepare, you are preparing to fail.â
Before heading home at the end of the day, take a look at your calendar and jot down some notes or at least mentally prepare yourself for the following day(s). Nothing worse than showing up to work and having a meeting that you forgot about.
6. Set Goals, Mini Goals
From the time weâre kids weâre told to set goals. But goals are worthless if theyâre not reasonable. Set mini, realistic goals for your day. For example, when I have five custom proposals to create in addition to regular email and phone calls, writing down âCreate five new proposals," is overwhelming. But if I write down, âsend proposals to XX and YY before lunch," I suddenly have a reasonable goal that Iâm motivated to get done. Plus, when youâve achieved that dayâs goals you know you can head home satisfied with your dayâs work.
7. Eat the Frog
Mark Twain famously said, âEat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.â Apply this mentality to your to-do list. Get your most unpleasant task out of the way first and your day will only get better from there.
Hopefully one or two of these suggestions help make your professional life a little less stressful. And less stress is important important. According to Harvard researcher and New York Times best selling author, Shawn Achor, a positive mindset is the biggest factor in professional success. Achor says 75 percent of our professional success is predicated not by intelligence, but by our optimism, social support network and the ability to manage energy and stress in a positive way.
Something to consider next time youâre ready to freak out.
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