Premium Partners

A Flooring Sign of the Times

Ryan Kushner

Oom 621 Wfb Jj21 Yb Social New Flooring Sign Med

For years, the marquee in front of Frederick, Md.-based Petersen's Carpet & Flooring has been making passersby smile. Its messages have included everything from puns ("Hello? Is it me you're looking floor?") to inspirational quotes to tongue-in-cheek commentary on local events. When Sarah Ruckert signed on as assistant sales manager at the company, she knew these community-centric gems deserved a place on the internet—and the internet thanked her. Pictures of the signs have become a big hit on the company's Facebook page over the years, reaching hundreds of thousands of people, and drawing countless people into the store (sometimes just to thank them for the laugh). Ruckert says it brings a personality to the store that connects it with the community. "Making it less about flooring and more about fun really helps," she says. "Nobody's going to interact with a post that says 'hardwood on sale,' but they will interact with posts that are funny and moving."

Jj21 Yb Social 50 Shades SignJj21 Yb Social Music SignJj21 Yb Social Marty SignJj21 Yb Social Sign NonprofitJj21 Yb Social Signcovid


 

RELATED: Wood Floor Pro Connects with Local History Lovers to Promote Company on Facebook


Resource Book
Looking for a specific product or a company? Wood Floor Business has the only comprehensive database of the industry.
Learn More
Resource Book