How to Not Get Ripped Off Buying a Logo for Your Flooring Business

Marty O’Neill Headshot
Logos can come in many forms, including, from left to right, a combination mark, classic icon, lettermark, emblem and word mark.
Logos can come in many forms, including, from left to right, a combination mark, classic icon, lettermark, emblem and word mark.

Buying a logo can be an interesting—and sometimes daunting—experience. There's such a giant range of how much it costs and different levels of design work available. I've been designing logos professionally for about 10 years now, and I've run through the gamut of every design situation. The logo is the core of a brand's visuals, and it needs to be dynamic and function in a variety of different scenarios. So there's a lot of thought that goes into the logo design process. I'm going to break this process down for you so that when you are designing a new logo, you don't waste a lot of time and money. Ultimately, the goal is that you'll end up with a bunch of assets you're proud to share with the world—assets that will represent you when you're not there to represent yourself.

As shown above, a logo can take five forms: a combination mark (combining a word and symbol, like the Sprint or Adidas logos); the classic icon or symbol (think the Apple or Shell logos); a lettermark (General Electric, Hewlett-Packard); an emblem (i.e. the NFL, Starbucks or Harley-Davidson logos); and a word mark (Disney or Sony).

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