Twitter 101: What's a Hashtag? And Other Definitions

Jul 28, 2015

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If you're new to Twitter, you may initially feel overwhelmed by the links, symbols and slang. It's almost like a foreign language. Consider this your Rosetta Stone of Twitter.

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On25 Marketing Minute2

Viral Flooring Video Amasses More Than 40 Million Views

September 17, 2025

Meet the MFMA: Setting the Gold Standard in Sports Flooring

Meet the MFMA: Setting the Gold Standard in Sports Flooring

As25 Marketing Minute Monetize

How to Monetize Your Social Media Accounts

Jj25 Marketing Minute

Three Helpful AI Marketing Strategies

Our team’s work creating and editing videos earned us a YouTube Silver Play Button for getting over 100,000 subscribers.

How We Created a Social Media Side Business

Viral Flooring Video Amasses More Than 40 Million Views

Universal Floors' Instagram video of an employee installing herringbone has amassed more than 40 million views, 280,000 likes and 200 comments.

On25 Marketing Minute2

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Misconceptions About Film-Forming Wood Floor Finishes

Odie's Oil

Uncover the hidden health risks and debunked industry myths of polyurethanes, and discover why using a structural oil finish from Odie’s Oil is a smarter, safer, and more durable alternative.

Misconceptions About Film-Forming Wood Floor Finishes

How to Monetize Your Social Media Accounts

In today’s digital landscape, monetizing social media content has become a viable avenue for wood flooring businesses to earn additional revenue. Here are the guidelines for monetizing content across the major platforms.

As25 Marketing Minute Monetize

Three Helpful AI Marketing Strategies

As AI advances, more businesses are adopting the technology to automate tasks and enhance their operations. Ian Cheadle, the owner of Dayton Hardwood Co. in Oakwood, Ohio, utilizes the AI chatbot Grok to enhance his marketing efforts.

Jj25 Marketing Minute

How We Created a Social Media Side Business

In a little over two years ago and have gathered over 151,000 YouTube subscribers and 41,000 TikTok followers. Here are our tips for creating a side business on social media.

Our team’s work creating and editing videos earned us a YouTube Silver Play Button for getting over 100,000 subscribers.

Social Media Success Helps Australian Sand-And-Finish Company Grow

Hastings, Australia-based Quicksand Flooring have gathered almost 200,000 followers across its Instagram, TikTok and YouTube accounts and has amassed millions of views on its videos.

Quicksand Flooring's YouTube channel.

Three Social Media Mistakes Wood Floor Businesses Should Avoid

Social media has become a vital tool for wood floor businesses to connect with customers and build their brand. Here are three common social media mistakes and how to avoid them.

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Wood Floor Pro Uses TikTok as an Online Portfolio

Giona Hardwood Floors co-owner Ignacio Lebrija suggests pros upload videos they might already have for clients, and if the internet enjoys them, that’s a bonus.

Giona Hardwood Floors on TikTok @gionahardwood.

Storytelling Plus Intriguing Visuals Equal TikTok Success

Combining compelling visuals with an interesting story is the key to TikTok success, according to Berrien Springs, Mich.-based Lumberjack Flooring Co-Owner Julie Kelly.

Lumberjack Flooring's TikTok account @lumberjackwoodsupply.

Readers Respond: What Was the Very First Wood Floor You Worked On?

We asked readers on social media what the first wood floor they worked on was. Here's what they said.

Kristopher Jetter

Tips for Engaging With Your Community

We want to be an industry leader in our area, and aside from having the technical skills, we’ve found that also entails finding ways to connect with our community.

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More Demand, Premium Prices and Vacation Money—All From TikTok

“I’m just an Appalachian country boy who figured out how to do TikTok videos,” says Aaron Sheaves of Sheaves Flooring in Weyers Cave, Va. (found on TikTok at @grain_lyfe).

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Popular Videos Become a ‘Side Hustle’ for U.K.-Based Pro

Danny Stenhouse speculates that part of the draw of his videos, many of them detailed wood floor restorations, is his own infectious love for the craft.

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Resource Book

Looking for a specific product or a company? Wood Floor Business has the only comprehensive database of the industry.

Podcasts

All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.