Michael GaioMichael Gaio is the former director of marketing at AB Media. Social MediaAre your Social Media Accounts Due for a Remodel?Are you making the best impression in front of potential customers?January 18, 2016Social MediaHow to Use Social Media to Boost Your Brand at Home ShowsSocial media can be effective when you’re exhibiting at a home show. Here are a few tips.November 19, 2015Social MediaA Quick Visual Tour of PinterestPinterest is huge for wood flooring customers, so wood flooring businesses should consider signing up. Here's a quick tour of what you'll see.October 7, 2015Social MediaTwitter 101: What's a Hashtag? And Other DefinitionsIf you’re new to Twitter, you may initially feel overwhelmed by the links, symbols and slang.July 28, 2015Social MediaHow to Use Social Media to Cultivate CustomersSocial media is on of the best tools for sharing your company's unique story before ever meeting face-to-face.May 21, 2015Social MediaSocial Media and Small Business: Is it Worth it? (Yes!)March 25, 2015Social MediaUseful Tips for Facebook Ads that Get ClicksFebruary 5, 2015MarketingWeb Video Production Basics for BusinessesNovember 25, 2014MarketingWant Your Business on Google? Emphasize Content, Not SEOSeptember 26, 2014Social MediaSocial Studies: Getting Visual on FacebookRecently I joined our Hardwood Floors team in Las Vegas for Surfaces. It was great getting a chance to meet a lot of you, and I was impressed with the enthusiasm many of you shared about your own social media sites. I was frequently asked if I had any tips on how to use social media effectively. My advice: Get visual.March 31, 2013Page 1 of 1Top StoriesRetailThriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer AwardsFrom reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.TechniquesUseful Advice When Dealing With Pine FlooringContractingHow I Do These Jobs: Refinishing DecksNewsRecognizing Wood Floor Contractors: Enter the 2025 Ultimate Wood Floor Guy/Gal ContestSponsor ContentFrom Jobsite to Factory Floor: LED Roller Coaters Are Revolutionizing Wood Finishing