As marketing professionals in today’s world, we know we must engage with our prospects in many ways, including via social media. Defining your brand’s image on social media can seem overwhelming but really should be quite simple. HF’s social media director, Michael Gaio, recently gave this advice in his “Social Studies” column in HF:
People often ask me what tone or "voice" they should be using for their business accounts. The answer to that question is a simple one: your own. If you're funny in real life, be funny! If you pride yourself on being professional and straight-laced, take that approach.
To read more of Michael’s advice on this topic, click on the article here.
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